7 Best Free SEO Tools

Note that plans come with a 20% discount if paid for annually. Additional plans are available for agency and enterprise needs, and there are additional paid-for tools for local listings and STAT data analysis. When it comes to optimizing your website for search engines, using the right SEO tools is crucial. There are many options available in the market, but not all of them are created equal.

Best for SEO Content Optimization

Mangools is celebrated for its simplicity and rich feature set, especially in keyword research with KWFinder. You may be working with an affordable budget, but Screaming Frog stands out as a staple in the SEO toolkit, offering stellar technical auditing at a fraction of the price. Yet, if you want more help in SEO, you can check out our services. As Dopinger.com, we’re building professional SEO services; that’s why these tools are designed to offer the most accurate results for professional purposes. For example, instead of analyzing your competitors one by one, tools can do it for you easily in a very short time.

The Semrush Academy features dozens of free courses and certification exams. Paid plans include keyword research and suggestions, competitor keywords, SERP lookups and tracked keywords. The Basic plan is relatively limited on how much research you can do; for example, you’re limited to 25 competitor keywords and 100 keyword lookups every 24 hours. This is likely acceptable for light users, but the Premium or Agency plan will better serve those with more intensive SEO needs. SEO tools will check your website for compatibility with SEO (search engine optimization) and point out any issues by displaying the metrics.

• With everything in one place, it’s also easier to spot patterns and draw connections.
• Also, AI-generated text usually needs refinement to ensure accuracy and uniqueness.
• KeySearch works particularly well for businesses ready to move beyond basic keyword research into more serious SEO work.

Moz Pro is commonly compared to Ahrefs because both SEO software provide similar features. You can use Moz for link building, rank tracking, competitor analysis and keyword research. There are a couple of benefits in choosing Moz as an Ahrefs alternative, including its slightly lower price point and its data pool for backlinks. Azseotools.com is the best free SEO tools collection for link building, SEO analysis, article rewriter, keyword research, xml sitemap generator and many more tools for your website SEO!

These tools will help you build a robust backlink profile and improve your overall SEO performance. One of the first BHS Links tools I recommend to anyone looking into SEO is Google Search Console. This free tool provides invaluable insights into how your site appears in search results. With it, I can monitor performance metrics such as clicks, impressions, and click-through rates for my web pages.

Best SEO Tools for Auditing, Optimizing, & Tracking

Cloaking refers to the practice of showing one version of a web page to humans, but a different version to search engine spiders. For search engine optimization, cloaking is generally considered bad practice and should be avoided. Search engines want to index what the user sees, and can get pretty suspicious and even levy penalties if they think something deceptive is going on.

Technical SEO & Site Analysis

One of the things I love most about Screaming Frog is how flexible it is. You don’t have to crawl an entire site every time if that’s not what you need. You can choose exactly how deep you want to go and which parts of a site you want to analyze. SEO Gets has the edge over GSC by offering trend insights in a clearer and more visual format.

At some point in time, you’ll likely have questions or require assistance with the free SEO software you choose. The company should have a good reputation for service via various channels, including phone, email, live chat and/or community forums. Note that you may have to upgrade to a paid plan to receive the best and most flexible support. The tool will also send you a weekly SEO performance report so you know where you stand. The report will share whether your organic traffic has grown or declined, which keywords grew the most for mobile and desktop devices and more. The 7-figure content strategy we use to grow business’s content marketing channel to over $100k per month.